Monday, 12 September 2011

First post...

Welcome to my 2011-2012 media blog!!


This year my A2 media group includes Jade, Stephanie and myself Laura. At the start of the year we were given a list of briefs and told to choose between the thirteen it contained. We decided to go with brief 1: “A promotion package for the release of an album, to include a music promo video…as well as “a cover for its release as part of a digipak” and “a magazine advertisement for the digipak”. 

The band we have decided to use is The xx with their song Crystalised. 

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The xx  are an English indie pop band, formed in London in 2005. The band's members met while studying at Elliott School. They became a trio when their second guitarist and keyboardist, Baria Qureshi, departed in late 2009. In September 2010 they won the Barclaycard Mercury Prize. The group's debut album, xx, was met with critical acclaim, achieving a rating of "Universal acclaim" on Metacritic. The album also ranked well on "best of the year" lists, placing ninth on the Rolling Stone list and second for NME. In the 2009 NME The Future 50 list, The xx were positioned at number six, and in October 2009, they were named one of MTV Iggy's "Top 10 Bands with Buzz" (at the CMJ Music Marathon 2009). Their songs have featured internationally in adverts and television programs such as, Cold Case, 90210, the Greek version of Next Top Model and features regularly in British dramas Waterloo Road and Misfits. In addition, a track mix of four of their songs featured in Karl Lagerfeld’s Fall/Winter 2011 Fashion show. Their songs are also frequently played on British Radio stations. "
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We chose The xx because we all enjoy their music and love the fact that they are completely different from any artist out there and that you can recognise them instantly. One worry our group has is that our video won't compliment the song we have chosen.


We decided on a fairly well-known signed band as opposed to making up our own band and song so that an audience could enjoy and connect more with our video with a band/song they had heard of. Also creating our own song would put pressure on our group and take up a lot of incredibly needed time.  






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