Final Album cover (Front and Back)

Front Cover

Back Cover

Album Back Cover Analysis

"The xx"'s back cover to their album, like the brand they have created, is very simple and so we thought we'd do something similar to contrast with the front of the album cover which is busy (compared with the bands usual look). We thought that the back cover shouldn't have too much detail, as it should focus on the song titles and they should be the only detail to stand out.

Here is the back cover to "The xx"'s current album "xx":

As I said, it is incredibly simple and the only thing that stands out are the song titles. This reinforces the point that "The xx" are all about their music and nothing should distract their audience away from that.

Although most of our work so far has been contrasting with "The xx"'s usual simplicity, we thought that for this particular part of the digipak, we could bring it back to basics and make the back cover all about the music. 

Our version of the back cover will be in my next post.

Mistakes

We recently realised that we had misread our brief and had made a magazine cover instead of a magazine advertisement for our digipak. This means we have spent a lot of (very needed) time on something we don't need. Thankfully, in order to make the unneeded magazine cover we spent a lot of time on Photoshop and so we now know a lot more than we used to. This is a positive thing as we can now use Photoshop more effectively and time efficiently for our Digipak Advertisement.

We also realised that we needed a back for our album cover. This was fairly simple as it didn't take us long to research similar products and put something together using our new increased knowledge on Photoshop. It took us around an hour to create the back of our album cover and so we know we are very capable of creating an Advertisement within the time we have been given to do so. 

Album Cover Draft

Magazine Cover First Draft

Google's New Video Statistics

I came across this recently when I was browsing Youtube and I thought this would be helpful to add to the research we had already done for our music video. 

This new button shows the amount of views and how many views the video got after specific events such as, First referral from YouTube search – xx. It also shows the gender and age of the majority of the viewers, where in the world most people listen to The xx and how many likes and dislikes the video has got:

However, we do have to take into account that these are only the Youtube statistics and although it is one of the most used website for listening to free music there are many more free music websites such as, Spotify and various radio station websites.

Effects

Here is a short clip of some effects we have put on our Music Video. We have described what each effect is an why we have used it inbetween each clip.

We did this of iMovie on the school Mac computer.